When You've Said Too Much…

Purchasing space for advertising can be quite expensive. And in my experience, I have witnessed clients try to cram as much copy in their advertisement as they possibly can. However, there seemed to be one big problem, the more copy placed in a small advertising space - the more your most important message gets lost. Instead of overloading your paid space with copy, embellish an image that creates intrigue to what your organization offers. Then follow up with a strong tag line and url. Sometimes, less is more!