When developing your small business brand identity avoid wavering in your strategic approach.
Once these things are in place, commit and stick with them:
• Logo design - once your audience has viewed your logo changing it too soon can leave an 'amatuerish' impression
• Print/Web ads - budget your ad placements for more than a few weeks. It will take some time to grab the attention of your audience
• Tagline - use it everywhere (ads, letterhead, website, etc.). A great tagline makes you memorable
Remember when starting a new business it can take a year to develop a solid brand identity so commit to stick.
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